Own the Feels 2023

This collection of sculptures would have to be one of the most special projects to have been involved with so far at Rubber Band.

Conceived and directed by Peter Baker from The Glue Society,. Clemenger BBDO Wellington, and funded by the MSD (Ministry of Social Development) aimed at helping young people through breakups; the programme was called LoveBetter.

This project involved 3D modelling and fabricating 5 sculptures that embodied broken hearts. Each heart was to express an emotion…Sadness, Jealousy, Loneliness, Anger and Getting Wasted..

The hearts were then photographed and placed in bus shelters around the cities in New Zealand, as well as appearing on TikTok and instagram where they felt this project would speak to the young people in New Zealand.